MANAV JOSHI

Product films

Taking two projects for autumn 2026

Fifteen seconds that start with your material.

I make short product films for brands whose product is worth looking at closely. Every film runs the same three beats: the raw material, the moment it changes, the finished thing.

Get a concept for one product See the films
  1. 00:00 Material A can held in suspended ice, lit only on its edges.
  2. 00:04 Transformation The camera pushes into the crystal until the light breaks apart.
  3. 00:07 Hero The pour spirals into a caramel vortex and lands on the mark.

Films

Vertical, silent, built for a product page or a paid-social cutdown. Every one runs the same three beats. Five are self-initiated, made to show the method rather than for a client.

SLAKE

Beverage · 10s · Product film

  1. 00:00The can holds still inside suspended ice.
  2. 00:04The camera pushes into the crystal and the light breaks.
  3. 00:07The pour spirals into a caramel vortex, then the mark.

Serum

Self-initiated · 10s · Concept film

  1. 00:00A droplet gathers on the dropper and lets go.
  2. 00:03It strikes the surface; rings open outward.
  3. 00:06Pull back to the frosted bottle on wet stone.

Solitaire

Self-initiated · 10s · Concept film

  1. 00:00Hard push until the facets fill the frame.
  2. 00:03Whip pan across the caustics on black glass.
  3. 00:06Fast orbit of the band, then a dead stop.

Oxblood

Self-initiated · 10s · Concept film

  1. 00:00Light travels across the grain, nothing else moves.
  2. 00:03Push along the welt stitching and brass eyelets.
  3. 00:06Arc around the finished boot on wet stone.

Charcoal

Self-initiated · 7s · Concept film

  1. 00:00Light crawls across dense wool weave.
  2. 00:03Push along the lapel edge and shoulder seam.
  3. 00:05A slow turn, the heavy hem swings and settles.

Flare

Self-initiated · 10s · Concept film

  1. 00:00The hem snaps, fibres frozen mid-flare.
  2. 00:04A spin, the coat fully extended in a circle.
  3. 00:08A fist on the lapel, then a dead stop.

Butter Chicken

TadkaTime · 15s · Product film

  1. 00:01Macro on the cream swirl, hard side daylight.
  2. 00:05The spoon lifts and the sauce breaks back into the bowl.
  3. 00:11Pull out to the finished dish on painted tile.

Dal Makhani

TadkaTime · 15s · Product film

  1. 00:01Cream folds into the surface of the dal.
  2. 00:05Copper turns through cyan and magenta rim light.
  3. 00:10Bread lifts through steam to the hero bowl.

Brand Film

TadkaTime · 12s · 2D graphic motion

  1. 00:00Marigolds, chillies and Gurmukhi letterforms fall into frame.
  2. 00:04The pieces settle into the emblem.
  3. 00:08The line lands: big flavors, made for hunger.

Concepts

Unsolicited studies, written for brands I wanted to work with. Nobody asked for these. That is the point.

Vaarnii

Solid pine furniture

End-grain Finnish pine under hard side light → one decisive chop, the form match-cuts to the tray → three accessories resolve into a strict pine lineup.

Nomen Nescio

All-black clothing

Matte black wool emerges from near-black → reflected light traces the cut as the body turns → one full look against a precise bright ground.

Pilari Helsinki

Architectural surfaces

A narrow highlight travels the mother-of-pearl grid → the reflection catches the 24K gold detail → pull back to the full relief on a quiet wall.

How it runs

Three steps. You can stop after any of them.

STEP 01

I read the product

Materials, packaging, how it is photographed now, what the launch calendar looks like. The concept comes out of that, not out of a template.

STEP 02

Three frames, free

A one-page concept: material, transformation, hero. Enough to know whether the idea is right before anyone commits money to it.

STEP 03

The film

Ten to fifteen seconds, vertical and square delivered, silent by default so it works in feed. Revisions until the beats land.

Send me one product.

Pick the one you are proudest of and I will come back with a three-frame concept for it. No cost, no deck, no call needed to see it.

jmanav2000@gmail.com